Commissioned by the art director Alfredo Triviño for "The Sunday Times" in 2007. The font had to be powerful, but still being elegant; traditional and contemporary at the same time, it was a challenge to communicate so many concepts; fortunately a typeface is a complex sign system that allows many shades. The 6 styles typefamily is exclusive for “The Sunday Times” of London and won't be available to license.
The Sunday Times Modern typefaces were created by Emtype Foundry for The Sunday Times newspaper in London. © Times Newspapers Limited 2008.