Real Betis

Real Betis is a football club founded back in 1907. Their biggest honours are a League championship and two Copa del Rey victories. We worked together with Accenture Song to create an exclusive font system for their new visual identity, as part of their 115th anniversary. Inspired by the team lineup, we created an 11 weight family that works for headlines customising selected styles from Akkordeon. As a companion, we modified some Camber styles for the intermediate and body text uses. Both families share concept and structure, and work together giving cohesion to the brand.